Vive la Pasión LatAm Glass Program
Pepsi-Cola – Christmas SLO
With less than 120 days for development, negotiation, prototype samples, licensor approvals, tooling and production, TARGET met the challenge and delivered. Christmas ornaments in apple, grape and orange shapes as well as the Pepsi Globe, captured the essence of the core Pepsi Brands: Manzanita Sol, Power Punch, Mirinda and Pepsi. Each ornament included a Looney Tunes figurine, 12 in all. The self liquidating program collection increased repeat sales and overall sales went up by over 30%.
Kids were instantly drawn to this kids meal toy particularly because of its size, detail, color and play-value. In creating the generic premium, we focused on playful artwork and design to achieve a collectable toy with a high-perceived value, all necessary factors for a winning promotion. The collection of six different animal paintable plush toys, each with a set of 4 crayons, generated unprecedented traffic to stores. In Argentina alone, kids meal sales increased over 90% during this program.
Frito-Lay – In-Pack Promotion
Live the Passion of World Cup 2018
An In-Pack promotion for Sonrics candy, our figurine collection featured Disney's Princesses, Princes and Villians in a grand collector's edition with 15 figurines in all. Crafted to perfection, the 3" figurines captured the magic of the classic Disney fairytale and captivated the consumer. Frito- Lay achieved overwhelming results with sales increasing over 20% and the product selling out completely within three weeks of launch.
Pepsi-Cola – Christmas SLO
Kids just couldn't wait to buy the BK Kids Meal and get their hands on their favorite WWE Bobblehead toy. TARGET knew that the popularity of WWE demanded more than a spectacular premium so we negotiated to have "Live Events" at the Restaurants during the promotion. We set out to increase sales for BK and it worked beyond expectations. Rey Mysterio's appearance alone drove more than 3,000 people to the three hour local store event.
TARGET designed & produced these amazing glasses for Burger King Kuwait with the objective to entice consumers to bask in the thrill of the game, making BK their Football Headquarters during this highly anticipated World Event. The results were outstanding with a record sales increase of over 10%! This Program achieved many happy & loyal customers who had a great experience at BK while indulging in the most delicious food. These commemorative glasses will be treasured by BK consumers for years to come, reinforcing brand loyalty.
We made this program possible for Burger King Panamá, Costa Rica and Guatemala, we designed, manufactured and delivered a high quality SLO to entice consumers to bask in the thrill of the game and make Burger King their Football Headquarters. Results have been outstanding… Sales increase of 10% over the promotion period. Supplies are now very low, promotional glasses are running out and consumers are happy with their collections of team glasses.